ABOUT US · STUTTGART / MUMBAI

A HUMAN PERSPECTIVE.
MANY POSSIBILITIES.

We come from photography, film and digital image making. Therefore we bring an experienced eye for light, composition and detail to AI production, creating distinctive images with a natural feel and a consistent visual identity.

OUR PRINCIPLES

CREATIVE FREEDOM,
CONSIDERED CHOICES.

01 · People deserve a choice.

We only use a real person’s likeness or identity with their prior consent.

02 · Respect the people. Respect the work.

We respect personality rights and copyright. These considerations guide the references, materials and tools we choose.

03 · An eye of our own.

Our visual worlds begin with an original creative idea, shaped by years behind the camera and a trained eye for light, composition and human expression.

04 · A dedicated space for your project.

On request, we create your assets in an isolated production pipeline, with the setup and data handling agreed before production begins.

Team portrait of Lisa Jöchler, Sachin Virkar and Sven Cichowicz at Velella Velella.

OUR STORY · 2007/08 → JANUARY 2026

Two paths.
One shared vision.

Some collaborations begin with a business idea. Ours began almost two decades ago.

We first met at Stuttgart Media University. In 2007/08, Sven travelled to Mumbai for a professional internship with Sachin. We shared an interest in visual storytelling then. We still do today.

In January 2026, we founded Velella Velella, bringing together two different ways of seeing and making images.

Sachin leads a team of CGI artists and retouchers, drawing on extensive experience in digital image production. Sven brings years in professional photography and film, working with people and commercial brands.

For Sven, photography has always been about the connection between people. That remains at the heart of his work, alongside the possibilities he now explores with AI.

Portrait of Sachin Virkar, co-founder of Velella Velella and leader of its CGI and retouching team.
Portrait of Sven Cichowicz, photographer, filmmaker and co-founder of Velella Velella.

A WIDER PERSPECTIVE · OCTOBER 2026

Bringing photography
and AI together.

Lisa joined Velella Velella as Creative Director in October 2026, bringing 16 years of experience in professional photography and entrepreneurship. Her work starts with the idea: what should an image say, how should it feel, and what makes it belong to this particular brand?

From the first concept to the final image, Lisa shapes the creative direction, develops each brand character and brings the visual world together.

She looks for the details that give an image presence and make a series feel connected. For her, technology serves a clear creative vision, with the brand and the people it speaks to always in mind.

Portrait of Lisa Jöchler, Creative Director at Velella Velella with a background in professional photography.

VELELLA VELELLA, WHAT DOES IT MEAN?

A SMALL SAIL AND
A SENSE OF DIRECTION.

Our name comes from a small marine colony carried across the sea by a sail. Many individual organisms, moving as one. It is a fitting image for the way we work: different perspectives and skills, brought together by a shared creative direction.

LET’S CREATE SOMETHING
THAT FEELS LIKE YOU.

Tell us about your brand and the world you want to create.