THE CYCLIST
AI spec campaign. Two riders, one road, zero cameras.
Real craft, new tools.
The Cyclist is a spec campaign for a premium road-bike collection, created entirely with AI. We cast two riders, gave them faces and followed them through city light, mountain passes and gravel at golden hour. They stay recognisable across both photo lines, from close-up portrait to wide landscape. There was no shoot day and no location permits, and we made no compromises on the look.
Client Spec work
Discipline AI People Photography & Film
Characters 2 recurring riders (photo series)
Deliverables 2 photo lines, campaign film, 4K stills
Making of
01 Cast
Two riders, each built from a face anchor and approved from every angle before the first scene was made.
02 Direct
Moodboards for light, location and styling. Every frame art-directed and refined in rounds, like on set.
03 Deliver
Two photo lines, Clean and Wild, with the same two riders in every shot. The campaign film was produced separately with its own cast.
Your brand, your visual world. Without limits.
Have an idea, a challenge or a project in mind? We'd love to hear from you.